How Women Are Making A Strong Impact In The Health & Fitness Industry
With the increasing awareness about health and fitness, the number of women entering this industry is increasing by 3-4% every year, and it is showing no signs of slowing down. Apart from the kind of hectic lifestyle women lead today, other reasons for the fitness industry to boom in India are the increasing diet consciousness and demand for healthy food, free online exercise classes, budget-friendly gyms, and more. In recent years, we have had an array for women entering the health & fitness industry in the form of trainers, dieticians, fitness entrepreneurs and more. The Fair & Lovely Career foundation encourages every woman that wishes to realize her professional dreams by providing expert online career guidance, free online courses, career tests, various free career-related tools and more.
Here are a few fitness-related areas where women are leaving their stamp:
Although Yoga is an age-old form of mental and physical exercise done for health and relaxation, recently we have seen an influx of a large number of women into this realm. All of these women believe in sustainable results with a focus on the quality of movement and that will make you fit from within instead of just having weight loss. Some of the notable women in this field are Urmi Kothari, Shalini Bhargava and more.
Zumba is a fitness program that combines Latin and international music with dance moves. Zumba routines incorporate alternating fast and slow rhythms and resistance training. Owing to the kind of exercise form that Zumba is, it has been catching on very well with the youth and the elderly people of the country. Sucheta Pal is country’s first Zumba Education Specialist (ZES) and was recognized as brand ambassador for Zumba by Zumba Miami in 2016 and was one among the 140 select master trainers in the world.
Pilates is a form of exercise which concentrates on strengthening the body with an emphasis on core strength. This helps to improve general fitness and overall well-being. Namrata Purohit is a celebrity Pilates instructor and is the official fitness expert to The Femina Miss India International pageant since 2011. Among her notable achievements is the publishing of her first book “The Lazy Girls Guide to Being Fit” at the age of 21.
There has been growing concern over eating patterns of the youth these days. Nutritionists are professionals who are trained to provide advice and counseling about food and nutrition. They use the best available evidence coupled with good judgment about the client’s or communities’ unique values and circumstances to provide guidance and recommendations. Rujuta Diwekar is a celebrity nutritionist and author and has many stars attached to her names such as Kareena Kapoor Khan, Alia Bhatt and Varun Dhawan & more. She is also the author of seven books on health and nutrition.
There are many more women actively involved in the health & fitness industry like Yasmin Karachiwala (Celebrity fitness trainer), Pooja Makhija (Nutritionist), Cindy Jourdain (CrossFit, Thai Boxing, and Yoga), Shwetambari (Fitness Expert), etc. The opportunities for growth in this field are endless today. The Fair & Lovely Career foundation encourages all women who wish to venture into this industry by providing them free online career guidance and much more.